Erica Edwards

This is the final product for my project. After masking I motion tracked all of my animations so that their movement would match that of the camera and actors. I then added some overall effects (the frame, light flicker, and overall color correction) as well as background audio. The project totaled me 724 hours. Some of these were spent concepting a second commercial however the majority were spent developing this one.

Enjoy

Cab Clothing Commercial from Erica Edwards on Vimeo.

I filmed my final project in Brandon Mb. We filmed in HD at 16:9 ratio, doing this gave me alot more room to play with and reframe the shot. We also filmed without a dolly so filming at a larger size allowed me to stabilizing the footage more easily.

When you stabilize footage it holds a certain point of the footage in the same position and therefore causes the frame to do all of the moving so I did end up having to clone in the sidewalk surface in certain scenes (the shoes, skateboard, and pants/shorts mainly) as you can see in the video.

After framing and stabilizing the shot I color corrected and then masked out the characters. Masking the actors allowed me to have my animations go in behind them and interact with them a lot better.

Process Behind Final Project from Erica Edwards on Vimeo.

These are some of the animations I am using in my final project at VFS, for Cab Clothing. I sketched out all of the drawings, scanned them in and then used Photoshop, Illustrator and After Effects.

Animations for Cab Clothing Commercials from Erica Edwards on Vimeo.

Quick animation test I did as a proof of concept for my final project.

Test Animation from Erica Edwards on Vimeo.

Here are some sketches I did for commercial #1 for cab clothing. I want this commercial to be mainly featuring the products that they sell. From the sketches I storyboarded my idea out and then created this animatic.

Cab Commercial Animatic from Erica Edwards on Vimeo.

For my final project at VFS I am working on 2 commericals for Cab Clothing, a clothing store in Brandon Manitoba. Here are the moodboards I put together for them. Thanks to Jenny and Cindy for helping me with some of the illustrations!